Terms of use

Section 1Who we are

Nightly Studio is a trading name of SeeForth Services Ltd, a company registered in England and Wales (company number 09793300). Our registered office is 3rd Floor, 86–90 Paul Street, London, EC2A 4NE, United Kingdom.

In these terms, "we" and "us" mean SeeForth Services Ltd. "You" means the business you send a brief for. If you send it for a company, you confirm you're allowed to accept these terms for it.

These terms cover the Nightly self-serve app, where you answer 8 questions and we build your page overnight. Work you order from us on nightlystudio.com has its own terms.

Questions? Email hello@nightlystudio.com.

Section 2Business use only

Nightly is for businesses and sole traders. It isn't for personal or household use.

Before you send a brief, you tick a box to confirm you're building the page for a business or as a sole trader. By sending a brief, you also confirm you're 18 or over and allowed to act for the business.

Section 3What the free plan includes

The free plan currently includes:

• one landing page, written from your answers;
• 3 ad images, 1080 × 1080 pixels, using the same words;
• a sketch of the top of your page, usually within about a minute;
• a QA receipt with the result of each of the 40 checks, and the evidence;
• an enquiry form on the page, if you don't give us a booking link (see section 10);
• hosting for your page at a web address on a domain we run, with the Made with Nightly badge (see section 8).

We build overnight and aim to have your page ready by 07:00 your time. That's an aim, not a promise. If a check fails and can't be fixed automatically, a person looks at it, and that takes longer. A page can only be published once it has passed its checks.

We limit how many briefs we take each night, and how many can come from one email address or connection. If we're full, we'll tell you when you send your brief.

You can ask for changes from your project page. On the free plan, we don't promise to make every change you ask for.

The free plan may change. We may add or remove features, change the limits, or stop offering it. If a change means taking down pages that are already published, we'll email you at least 30 days before, unless we have to act sooner for legal, safety or security reasons.

Section 4Paid plans

The app shows paid plans, but they aren't on sale yet. The free plan never asks for card details.

Before you can buy a paid plan, we'll show you what it includes, the price, and how payment, renewal and cancellation work. Any extra terms for paid plans will be shown to you before you buy.

Section 5Your private project link

There are no accounts or passwords yet. When you send a brief, you get a private link to your project. That link is the key to it.

Anyone with the link can see your project, publish your page, ask for changes and read the enquiries sent through your page. So treat it like a password. You can share it with people you trust to act for your business, but you're responsible for what's done with it.

If you think someone has your link who shouldn't, email us. We can take your page down or delete your project.

Section 6Your responsibilities

Every line on your page comes from your answers. That makes you responsible for what it says. You agree that:

• the facts, offers and prices in your brief are true, and if one stops being true, you'll ask for a change or ask us to take the page down;
• any reviews you give us are real, from real customers, and you have permission to use them;
• you have the right to use everything you give us, including names, words and any website you point us to;
• you'll honour what your page offers, such as prices, free first steps, guarantees and deadlines;
• you'll follow the laws and rules that apply to your business and your advertising, including consumer protection law, the UK advertising codes and the rules of any ad platform you use;
• you'll follow our acceptable use policy.

We screen briefs and check pages, but that doesn't make us responsible for the truth of what you tell us.

Section 7AI-generated content

AI builds your page and ads. We use Claude models from Anthropic. One AI agent writes the page from your answers. A second AI agent, with code checks and a real browser, tests it against 40 checks before you see it.

The build agent may only use your answers. Every line must trace back to your own words, and we never add reviews, numbers or testimonials you didn't give us.

AI can still get things wrong. A line can match your words and still read the wrong way, or leave out something that matters in your trade. The checks catch many mistakes, but not all of them.

Check your page and ads before you publish or use them. Read every line. When you press Publish, or use an ad image, you approve it as it is. From then on, it's your page, published under your business name.

If a law or an ad platform asks you to label content as AI-generated, you'll do that.

A website whose look you like. If you give us one, we use it for direction only: its mood, colours and type feel. Your page is original. We never copy its words, images, logo, layout or code, and we won't make a page that could be mistaken for another business. You confirm this with a tick box. Only name a site you're happy for us to take inspiration from.

Your current website. If you paste it in, we read that public page to draft your answers. You check every answer before you send the brief.

Section 8The Made with Nightly badge

Free pages show a small "Made with Nightly" badge, with a link to Nightly and a "Report this page" link.

Don't hide, cover or remove them, or try to get around them. They're part of how the free plan works, and the report link helps keep every page safe.

Section 9Publishing, and when we take pages down

Your page goes live only when you press Publish, and only after it has passed its checks.

We may refuse a brief, stop a page being published, or take a page down if:

• it breaks these terms or our acceptable use policy;
• we get a valid report about it;
• the law, a court or a regulator requires it; or
• it puts visitors, other users or our domains at risk.

We aim to take down a page that breaks our acceptable use policy within 4 hours of a valid report.

Where we can, we'll email you to say why. We may not, if the law stops us or if telling you would help a scam. If you think we got it wrong, reply to that email and a person will look again.

Section 10Enquiries from your page

If you don't give us a booking link, your page gets an enquiry form asking for a name, email address and message. We store the entries for you, and you can read them on your project page. The form passes messages to you. It doesn't book, reserve or confirm anything.

Under UK data protection law, you're the controller of those entries and we're your processor. The data processing terms in our privacy notice apply, and form part of these terms.

Use enquiries to reply to the person and deal with their request. Don't add them to a marketing list unless you have the consent the law requires.

Section 11Who owns what

• Your words. You own the copy in your brief.
• Your page and ads. You own the generated page and ad images, including their words. Any rights we hold in them pass to you when they're made.
• Our templates and looks. Your page is built on our template, one of our looks, our code and the Nightly badge. We keep those. We give you a free, non-exclusive licence to use them as part of your page and ads, for your business, for as long as you use the page. You can't copy them to build other pages, or sell them.
• Fonts. Fonts come from Google Fonts, under their own open licences.

You give us permission to use your brief, and anything else you give us, to build, check, host and show your page and ads, to screen for abuse, and to keep the records our privacy notice describes. We won't feature your page in our own marketing without asking you first. We don't use your brief or your page to train AI models.

If you send us feedback or ideas, we can use them freely.

Section 12No promise of results

We build your page and ads with reasonable care and skill. We don't promise they'll bring you visitors, enquiries, sales or a search ranking, or that an ad platform will accept your ads.

The free plan is provided as it is. We don't promise it will always be available or free of errors. We may pause it to fix or improve things, or when we're at capacity.

Apart from what these terms say, we make no other promises about Nightly, as far as the law allows.

Section 13Our liability to you

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else the law doesn't allow us to limit.

Apart from that, and as far as the law allows:

• we're not liable for loss of profit, revenue, sales or business; loss of goodwill or reputation; wasted ad spend or time; loss or corruption of data; or any indirect or consequential loss;
• we're not liable for loss caused by what you gave us, by your decision to publish, or by how you use your page and ads;
• our total liability to you for everything to do with Nightly, in any 12-month period, is limited to the greater of £100 and the amount you paid us in that period.

These limits apply however a claim arises, including in contract, negligence or breach of statutory duty.

Section 14Claims about your content

If someone makes a claim against us because of what you gave us, something your page says, or how you use your page or ads, you'll cover our reasonable losses and costs from that claim, including reasonable legal fees. We'll tell you about the claim promptly and let you have a say in how it's handled.

Section 15Suspension and ending

You can stop using Nightly at any time. To take your page down or delete your project, email us from the address on your project.

We may suspend your project, take your page down, or stop accepting briefs from you, if you break these terms or our acceptable use policy, or if we reasonably suspect fraud or abuse. We may also end the free plan, as section 3 explains.

When your use ends, your page comes down, and we delete your data as our privacy notice describes. Sections 10, 13, 14, 17 and 18 still apply after that.

Section 16Changes to these terms

We may update these terms, for example when we add accounts or paid plans. The date at the top shows when they last changed.

If a change is significant, we'll email you at least 14 days before it applies. If you keep using Nightly after that, the new terms apply. If you don't agree, stop using Nightly and ask us to take your page down.

We may make a change straight away if the law requires it, or to deal with abuse or a security risk.

Section 17Law and courts

These terms are governed by the law of England and Wales. Only the courts of England and Wales can decide disputes about them.

If something goes wrong, please email us first. Most problems are quicker to sort out that way.

Section 18General

• These terms, our acceptable use policy and our privacy notice are the whole agreement between us about the free plan.
• If a court decides part of these terms can't be enforced, the rest still applies.
• If we don't enforce a right straight away, we can still enforce it later.
• Only you and we have rights under these terms. Nobody else can enforce them.
• We may transfer these terms to a business that takes over Nightly, and we'll tell you if we do. You need our written agreement to transfer them.
• We're not responsible for delays or failures caused by events outside our reasonable control, such as an outage at a provider we rely on.